YITH Infinite Scrolling is a plugin that significantly improves the user experience on WooCommerce and WordPress sites by implementing an endless scrolling feature. This means that as users reach the bottom of a page, new content automatically loads without the need to click through to the next page. This continuous flow of content mimics social media platforms, making site exploration more intuitive and engaging. Especially beneficial for eCommerce sites with numerous products or blogs with extensive archives, it keeps users engaged longer, potentially increasing page views and the likelihood of purchases.